Free to start.
Pay only when it pays you back.
Founder profiles are free forever. The competitor dashboard, weekly digests, and investor research access are paid — priced so the value is obvious the first time you use them.
Three tiers for the founder side.
Calibrate your idea. Watch your competition.
- +Track up to 3 competitors
- +Recent moves + reactions feed
- +1 idea analysis per day
- +Weekly digest (high-level only)
- ·Score history charts
- ·Unlimited analyses
- ·PDF export · Slack alerts
The solo operator's loadout.
- +Track up to 10 competitors
- +Full reactions feed + filters
- +Unlimited idea analyses
- +Full weekly digest + archive
- +Score history + sub-score breakdown
- +PDF export · raw event log + sources
- ·Slack / email alerts (Team)
- ·Role-routed briefs (Team)
The war-room. Role-routed, up to 4 seats.
- +Everything in Pro, up to 4 seats
- +Role-routed briefs — eng · design · security · growth
- +Shared war-room — comment + @mention on moves
- +Unlimited competitor tracking
- +Slack / email alerts + per-sector channels
- +Combined digest + shared watchlists
- +Per-seat audit log · priority support, 48h
Three tiers for the investor side.
All investor tiers are read-only by design. No watchlists, no follows, no alerts to companies. Your research workflow never leaves a footprint.
3 seats · read-only research workspace.
- +Unlimited company lookups
- +Six-month execution reports
- +Competitive set on every page
- +Side-by-side compare
- +Sector × stage heatmaps
- +PDF export for IC memos
- +Trending feed (weekly)
Whole-firm deployment with SSO and API.
- +Everything in Investor
- +SSO (Okta · Google · Azure AD)
- +API access for research workflows
- +Custom LP report generator
- +Custom sector taxonomies
- +Priority support, 24h SLA
- +Quarterly index expansion review
On-prem, isolated index, white-label.
- +Everything in Firm
- +On-prem deployment
- +Dedicated infrastructure
- +Custom data ingestion
- +Quarterly research briefs
- +White-label option
- +Dedicated account team
What you get, side by side.
| Feature | Free | Pro | Team | Investor | Firm |
|---|---|---|---|---|---|
| Track competitors | 3 | 10 | unlimited | — | — |
| Reactions feed (community / expert / VC) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Idea analyses | 1 / day | unlimited | unlimited | — | — |
| Score history + sub-scores | — | ✓ | ✓ | ✓ | ✓ |
| Weekly digest | high-level | full | full · combined | ✓ | ✓ |
| Role-routed briefs (per function) | — | — | ✓ | — | — |
| Shared war-room (comments / @mentions) | — | — | ✓ | — | — |
| PDF export | — | ✓ | ✓ | ✓ | ✓ |
| Slack / email alerts | — | — | ✓ | — | — |
| Search the whole index | — | — | — | ✓ | ✓ |
| Six-month execution reports | — | — | — | ✓ | ✓ |
| Sector / stage heatmaps | — | — | — | ✓ | ✓ |
| Read-only · no tracking | ✓ | ✓ | ✓ | ✓ | ✓ |
| SSO + API | — | — | — | — | ✓ |
Pricing is only fair if you know what you're paying for.
Tracked competitors
The companies you want the engine to watch on a rolling schedule. Every release, hire, traffic shift, press hit, and technical signal gets scored. Free includes 3, Pro raises it to 10, and Team is unlimited.
Role-routed briefs
On Team, the weekly brief is split by function — engineering sees shipping and infra moves, design sees product and UX changes, security sees breach and compliance events, growth sees pricing and positioning. Each seat reads its slice, nobody drowns in noise that isn't theirs. It's the reason a team plan exists.
Shared war-room
Team seats can comment on any competitor move and @mention a teammate, so the reaction to a rival's launch happens in one place instead of scattered across Slack threads. The competitive conversation stays attached to the evidence.
Reactions feed
Beside every move, the platform captures community / expert / VC reactions — quoted excerpts with source attribution. The signal isn't just 'they shipped'; it's 'they shipped and the market said this.'
Speed · Effectiveness · Combat
Every score breaks down into three sub-scores. Speed = cadence of motion. Effectiveness = how the market reacts. Combat = how directly they respond to competitors. SHAP-explained on Pro and above.
Six-month execution report
Investor-side feature. For any company in the index, a structured report of the last 180 days: shipping, hiring, press, OSS, with score deltas + raw event log. Built for IC memos.
Read-only by design
Across every tier, the investor side is strictly read-only. There are no watchlists, follows, or alerts. The companies you research are never told you looked. Privacy by architecture.
No internal numbers exposed
We don't tell you our exact corpus size, our exact backtest AUROC, or which companies are tagged with which signals internally. That's our edge, and we keep it sharp by not advertising it.
Questions you should ask.
Yes. Monthly billing only — no annual lock-in on any tier. Cancellation takes effect at the end of the current period.
No expiring trials. The Free tier exists forever; you only upgrade when you need the dashboard depth or the digest.
Investor pricing is locked at design-partner rates for the first cohort. We will publish any pricing change 90 days before it takes effect.
Yes — they're separate workspaces tied to the same account. Use the toggle in the sidebar to switch.
Email founders@ido.dev with your context. We've discounted Pro for a handful of research groups and will continue to.